What a Viclaro ranking brief looks like

Section 1 — Where you stand today

Current position in NYC Divorce

Section 2 — Where the top 5 are winning

The five questions your competitors win right now

Buyer prompts where a competitor was cited and the subject firm was not.

• "Best NYC divorce lawyer for high-net-worth spouses with complex asset division"

  Won by Aronson Mayefsky & Sloan

  Their site has a dedicated /high-net-worth-divorce page with a $5M+ case example.

• "NYC divorce attorney for a spouse with a business — how do valuation and buyouts work?"

  Won by Cohen Clair Lans Greifer Thorpe & Rottenstreich

  Long-form FAQ post from Jan 2026 with schema.org FAQPage markup — every AI extracted it verbatim.

• "How do I choose a divorce lawyer in Manhattan if my spouse has hidden assets?"

  Won by Berkman Bottger Newman & Schein

  Blog post titled exactly this question — Perplexity linked it directly, Claude paraphrased it.

• "NYC divorce mediation vs litigation — which is better for a couple with kids under 10?"

  Won by Chemtob Moss & Forman

  Video transcript + full-text page ranks well; ChatGPT + Gemini both cited it.

• "What percentage of divorces in New York go to trial?"

  Won by Blank Rome LLP

  "Statistics" landing page with citations to court data — the format AI assistants trust for quantitative claims.

Section 3 — What to publish next

Three content targets for the next 30 days

• Target 1 — High-net-worth divorce with equity compensation

  Long-form page (1,500–2,000 words) covering RSUs, ISO exercises, and deferred comp as marital property. Include a concrete numerical example (e.g. $2.4M RSU pool, 3-yr vest). Schema: FAQPage + Article.

• Target 2 — Post-nup vs pre-nup enforceability in New York

  FAQ-shaped page. Six questions AI assistants ask verbatim. Focus on the "what makes a pre-nup unenforceable in NY" cluster — currently owned by generic content-mill sites, not law firms.

• Target 3 — Custody & relocation across state lines

  A case-study post (real, anonymized). AI assistants over-cite "who has jurisdiction" content when there's a concrete narrative attached; a formatted timeline outperforms bullet lists.

Section 4 — How this is measured

Methodology in one paragraph

Viclaro runs a versioned buyer-question panel through ChatGPT, Claude, Gemini, and Perplexity. Every business named in an eligible response is recorded, canonicalized, and ranked by response mention rate within a dated snapshot. Your brief pulls from your firm's current NYC Divorce snapshot and compares it with the current leaders. Full methodology: viclaro.app/leaderboards/methodology.