Guides
AI search rankings, explained.
How ChatGPT, Claude, Gemini, and Perplexity decide which businesses to name when a buyer asks for help — measured against 1,900+ AI responses per snapshot, published as the Viclaro Atlas.
AI Search Rankings: A 2026 Guide
What AI search rankings actually measure, why they diverge from Google, and how to read a citation-share leaderboard without kidding yourself.
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How to Rank in ChatGPT (and Claude, Gemini, Perplexity)
A working playbook: the page structure, language patterns, and structured-data moves that make an AI assistant reuse your firm as an answer.
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Generative Engine Optimization (GEO): Definition, Metrics, Tactics
GEO vs AEO vs traditional SEO — what changes when the ranking layer is a language model instead of a search index.
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See the map, not the theory.
The Viclaro Atlas is the live rankings index: which businesses ChatGPT, Claude, Gemini, and Perplexity actually recommend right now, by city and category. Every ranking is snapshot-versioned, with confidence intervals and per-AI breakdown.
Explore the Atlas