Viclaro Research · Atlas recommendation study

The 10 New York City CPA & Tax firms AI assistants recommend most often

We put a versioned panel of buyer-style questions to ChatGPT, Claude, Gemini, and Perplexity. These ten firms appeared most frequently. Below, the aggregate ranking is paired with the actual questions that produced recommendations and short excerpts showing the surrounding response.

1,128 eligible responses 1,058 ranked firms 2,851 firm-response mentions Snapshot NYC-CPA-2026-08-v1.0

The current top ten

Who appeared—and what buyers were asking

This is a ranking of AI recommendation visibility, not professional quality. A response mention means that an assistant named the firm in an eligible answer. One answer may name several organizations. Prompt wording is shown so each appearance can be interpreted in its original buyer context.

#1

Braj Aggarwal, CPA, P.C.

Named in 71 of 1,128 eligible responses (6.3%); named by 4 of 4 assistant families.

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Claude Learning Listed #1 in this answer

Question put to the assistant

“What are the actual red flags when hiring a CPA in New York City? Things like "we always take the home office deduction" — what should send me running out of the meeting?”
Claude Follow Up Listed #1 in this answer

Question put to the assistant

“What's the actual annual all-in fee range for those firms you named in New York City for a client like me — S-corp $1.2M revenue, personal return with some rentals? Give me a real number range, not "depends."”
Perplexity Validation Listed #1 in this answer

Question put to the assistant

“Guy on Twitter/X advertises heavily as "the crypto CPA" for New York City — active DeFi, staking, PFIC, the whole thing. His feed looks credible but I've been burned by tax-influencer types before. Is this substance or a personal brand? What's the honest take?”
#2

Bench

Named in 49 of 1,128 eligible responses (4.3%); named by 4 of 4 assistant families.

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Claude Decision Listed #1 in this answer

Question put to the assistant

“First year as an S-corp in New York City. Consulting business, revenue about $340K. I have literally no idea what reasonable comp should be or how quarterly estimates work. Who takes on clients like me and doesn't make me feel dumb? Three names.”
Read the response context

…ue you'll also hit NYC's General Corporation Tax filing requirement. --- **Three firms that handle exactly this:** **1. Bench + Taxfyle partnership** – Bench handles bookkeeping, Taxfyle connects you to CPAs; good for first-year S-corp owners who want hand-holding without feeling judged, fully remote. **2. Collective.com** – Built specifically for self-employed S-corp owners; handles payroll, bookkeeping, quarterly e…

Claude Follow Up Listed #1 in this answer

Question put to the assistant

“Of the firms you just mentioned in New York City, which one is actually best for a first-year S-corp owner? I'm the consulting business, $340K revenue, one owner, no employees yet. I need someone who'll actually explain reasonable comp, not just set a number.”
Read the response context

…$300K-ish revenue range (not too small for them, not too big) **NYC firms/CPAs worth looking at for your profile:** - **Bench + dedicated CPA overlay** — not ideal; too hands-off for S-corp comp questions - **Kruze Consulting** — strong on founder/single-owner structures, good at explaining the "why" - **Decimal** — solid for solo consultants, reasonable comp conversations are routine for them - **A solo CPA on Thumb…

Claude Constraints Listed #2 in this answer

Question put to the assistant

“Freelance illustrator in New York City, netted $71K last year. Simple business but I have HSA + solo 401(k) contributions and want to elect S-corp at some point. Who takes on clients at my size without treating me as a nuisance?”
Read the response context

…back-office built specifically for solo S-corps; handles the S-corp election, payroll, and bookkeeping in one place - **Bench + tax add-on** — bookkeeping-first, good if you want clean books handed to a tax pro; less specialized on S-corp strategy - **Formations** (formations.co) — similar to Collective, S-corp focused for self-employed, includes salary optimization - **KSDT CPA** — boutique NYC firm, takes creative …

#3

Deloitte Private

Named in 46 of 1,128 eligible responses (4.1%); named by 4 of 4 assistant families.

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Claude Decision Listed #1 in this answer

Question put to the assistant

“I own a mid-size services business in New York City doing $6M. Should I be with a Big Four for personal + business, or is a matrimonial-style boutique CPA firm actually the smarter move? Name specific options in each lane.”
Gemini Follow Up Listed #2 in this answer

Question put to the assistant

“Of the firms you mentioned in New York City, which one has actually done multi-wallet DeFi crypto reporting — LP tokens, staking, airdrops — not just "we handle crypto"? I want the one that has actually done the reconciliation work.”
Gemini Situation Listed #2 in this answer

Question put to the assistant

“Staff eng at a public tech co, based in New York City. W-2 was $740K last year with RSU vesting, plus I have unexercised ISOs from a prior startup I might exercise this year. Under-withholding surprised me by $28K in April. I need actual planning, not April cleanup. Who's good with equity-heavy tech W-2s here?”
Read the response context

…ax planning for high-net-worth individuals, including complex equity compensation and international considerations. * **Deloitte Private:** Offers integrated tax and wealth planning services for executives and entrepreneurs with significant equity. * **EY Private:** Specializes in tax planning for high-net-worth individuals, including executive compensation, stock options, and RSU strategies. * **PwC Private:** Provi…

#4

George Dimov CPA

Named in 44 of 1,128 eligible responses (3.9%); named by 4 of 4 assistant families.

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Perplexity Constraints Listed #1 in this answer

Question put to the assistant

“Small services business in New York City, S-corp, $390K revenue, one owner, no employees. I'm too small for the boutique firms and too complex for the storefront shops. Who serves the $300–500K S-corp segment well without upselling to $15K/year?”
Read the response context

…a **$300K–$500K NYC S-corp with one owner and no employees**, the firms that most plausibly fit the *middle lane* are **George Dimov CPA**, **Ahad&Co CPA**, and **CPA Firm NYC / CPA Firm New York**—they market to small businesses and/or corporate tax work without the full boutique-firm positioning that often comes with much higher retainers.[2][3][4][6] - **George Dimov CPA** — repeatedly recommended in NYC small-bus…

ChatGPT Constraints Listed #1 in this answer

Question put to the assistant

“I don't want advisory, I don't want quarterly meetings, I don't want an "onboarding call." I just want someone in New York City to file my S-corp + personal return cleanly for a fair price. Who actually operates that way? Every firm I call wants to sell me a $450/month package.”
Read the response context

1. **George Dimov CPA** - Known for straightforward tax filing services without upselling additional packages. 2. **Miller & Company LLP** - Offers efficient tax preparation with a focus on individual and small business returns. 3. **Mark E. Feinsot CPA** - Specializes in tax preparation for S-corps and personal returns, emphasizing simplicity. 4. **David Selig CPA** - Provides no-frills tax filing services tailored …

Perplexity Decision Listed #1 in this answer

Question put to the assistant

“Senior eng at a public tech co in New York City. Base is $310K, RSUs vesting brought W-2 to $860K last year, plus ISOs from a prior startup I'm sitting on. Need a CPA for tax planning, not just filing. Three names.”
Read the response context

… strong **equity compensation** experience, not a pure return-prep shop. Three NYC-area names worth starting with are **George Dimov CPA**, **Miller & Company LLP (Paul Miller)**, and **Withum**.[1][3][9] - **George Dimov CPA** — highlighted for **technology professional tax planning**, including **RSUs, stock options, ESPP, AMT planning, and CP2000 resolution**.[1] - **Miller & Company LLP (Paul Miller)** — marketed…

#5

Kruze

Named in 40 of 1,128 eligible responses (3.6%); named by 4 of 4 assistant families.

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Claude Situation Listed #1 in this answer

Question put to the assistant

“Just closed a $2M seed for our SaaS startup in New York City. Delaware C-corp, 4 employees. Need real tax + bookkeeping help — 174 capitalization, R&D credit study, monthly close — not just a QuickBooks bookkeeper. Who works with early-stage founders here without being a Big Four firm charging $60K a year?”
Read the response context

## NYC-Area Firms for Seed-Stage SaaS **Accounting/Tax Firms with Startup Focus** - **Kruze Consulting** — Startup-specialist CPA firm, heavy on VC-backed SaaS, strong 174/R&D credit work, fixed monthly pricing - **Burkland Associates** — Fractional CFO + accounting, well-known in VC circles, good for seed through Series B - **Anchin** — Mid-size NY firm with a dedicated startup/tech practice, handles R&D credits ser…

ChatGPT Situation Listed #1 in this answer

Question put to the assistant

“Solo technical founder in New York City. Incorporated a Delaware C-corp last month, closed a $650K pre-seed on SAFEs. No revenue yet, mostly burning on AWS and one contractor. Need a CPA who handles pre-revenue startups without upselling me a $3K/month package. Who fits?”
Read the response context

1. Kruze Consulting - Known for specializing in startups and offering flexible pricing for pre-revenue companies. 2. Early Growth Financial Services - Offers tailored financial services for startups without unnecessary upselling. 3. inDinero - Provides accounting services with a focus on startups, offering scalable solutions. 4. Acuity - Known for working with early-stage companies and providing cost-effective accoun…

Claude Decision Listed #1 in this answer

Question put to the assistant

“Pre-seed founder in New York City. Just incorporated as a Delaware C-corp, closed a $800K SAFE round. Need a CPA who knows §174 R&D capitalization, R&D credits, and won't charge me startup-tax-advisor $3K/month before we even have revenue.”
Read the response context

## NYC CPAs/Firms Worth Talking To **Startup-focused, Delaware C-corp fluent, SAFE-aware:** **Kruze Consulting** – The go-to name for VC-backed pre-revenue startups; flat-rate pricing, deep §174 and R&D credit experience, handles hundreds of SAFE-stage companies. **Decimal** – Tech-forward accounting firm, startup pricing tiers, good on §174 capitalization post-TCJA. **Bench + R&D credit specialist combo** – Bench ha…

#6

Nonprofit Accountant New York City

Named in 40 of 1,128 eligible responses (3.6%); named by 3 of 4 assistant families.

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Perplexity Learning Listed #1 in this answer

Question put to the assistant

“What are the actual red flags when hiring a CPA in New York City? Things like "we always take the home office deduction" — what should send me running out of the meeting?”
ChatGPT Learning Listed #1 in this answer

Question put to the assistant

“What's the real difference between tax planning and tax compliance? I keep hearing CPAs say "we do planning" and I'm not sure what actually counts. What should I expect if I'm paying for actual planning in New York City?”
Perplexity Follow Up Listed #1 in this answer

Question put to the assistant

“If I switch from my current CPA in New York City to one of the firms you mentioned, can I do that in September? Or do most firms only onboard January–February? I don't want to be told to wait 5 months.”
#7

Reed Corporation CPA Firm

Named in 39 of 1,128 eligible responses (3.5%); named by 1 of 4 assistant families.

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Perplexity Advice Listed #1 in this answer

Question put to the assistant

“Solo consultant in New York City, netted $185K last year on an LLC. Everyone on Reddit says I should elect S-corp already. My CPA says "maybe next year." What would you actually do? Or who should I ask for a second opinion?”
Perplexity Situation Listed #1 in this answer

Question put to the assistant

“Just made partner at a mid-size New York City law firm. First year with a K-1 instead of a W-2. Estimated payments, self-employment tax, capital account weirdness — my HR-cubicle CPA who filed my W-2 return for 8 years is out of their depth. Who handles new law-firm partners here?”
Read the response context

…ne who understands **NYC unincorporated business tax, NY partnership filings, and partner-level credits**[2][8][9]. - **Reed Corporation CPA Firm** — Focuses on lawyer and law-firm partner tax issues, including K-1 income, self-employment tax, estimated payments, and partnership allocations[12]. - **EisnerAmper** — Large full-service tax firm with partnership and New York tax capability; useful for more complex capit…

Perplexity Decision Listed #1 in this answer

Question put to the assistant

“Laid off in New York City last month with a $420K severance hitting in January. Also have about $180K in ISOs I want to exercise. Need a CPA who can actually run the AMT math and multi-year projection before I do anything. Not filing help — planning help. Three names.”
Read the response context

- **Reed Corporation CPA Firm** — New York firm with explicit AMT planning guidance for high-net-worth clients and equity-compensation modeling, including ISO bargain-element and Form 6251 projections.[12] - **Shruti CPA** — Focuses on strategic ISO and AMT planning for tech professionals, including staged exercises, lower-income-year timing, and coordination with other income.[2] - **Dimov Tax & CPA Services** — Pub…

#8

Gary Mehta, CPA, EA

Named in 36 of 1,128 eligible responses (3.2%); named by 4 of 4 assistant families.

Full Atlas profile →
Claude Validation Listed #1 in this answer

Question put to the assistant

“I've been offered a quote by both an EA and a CPA in New York City for the same work — schedule C freelancer, some rental income. EA is 40% cheaper. Is a CPA meaningfully better here or is that just brand? What's the real answer?”
Gemini Learning Listed #1 in this answer

Question put to the assistant

“What's the actual difference between an EA, a CPA, and a tax attorney in New York City? When would I need each? I keep seeing different titles and I don't know what I'm shopping for.”
Gemini Advice Listed #1 in this answer

Question put to the assistant

“Am I being aggressive enough with tax planning? $540K W-2 in New York City, RSUs on top, we max the 401(k) and do backdoor Roth but that's it. My friends with less income are talking about STRs and DAFs and I feel like I'm leaving money on the table. Be honest — am I?”
#9

Grassi & Co.

Named in 35 of 1,128 eligible responses (3.1%); named by 4 of 4 assistant families.

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ChatGPT Decision Listed #1 in this answer

Question put to the assistant

“I'm under IRS exam in New York City on my 2022 return, real-estate stuff. Do I want a CPA firm with audit representation or a straight EA who does nothing but reps? Give me actual names on both sides — I'll decide after I talk to them.”
Read the response context

CPA Firms: 1. **Grassi & Co.** - Known for comprehensive audit and tax representation services. 2. **EisnerAmper LLP** - Offers specialized tax audit support and representation. 3. **Marcum LLP** - Provides robust audit representation with a focus on real estate. EA Representatives: 1. **Tax Resolution Institute** - Specializes in IRS representation for real estate professionals. 2. **David Mellem, EA** - Renowned fo…

Gemini Decision Listed #2 in this answer

Question put to the assistant

“I own two restaurants in New York City, one full-service one fast-casual. Combined revenue around $3.6M. My current CPA is a generalist and I think I'm leaving money on the table on tip credits and depreciation. Who's actually good with restaurants here?”
Read the response context

…ive hospitality industry practice, including tip credit optimization and cost segregation studies for depreciation. * **Grassi & Co. CPA's PC:** Strong focus on the restaurant and hospitality sector, offering specialized tax planning and advisory services. * **BDO:** Large firm with a dedicated hospitality and restaurant group providing tax and advisory services tailored to the industry. * **Citrin Cooperman:** Offer…

Claude Validation Listed #2 in this answer

Question put to the assistant

“My current CPA in New York City hasn't returned my calls or emails for 14 days. It's not tax season. Is this normal? Am I overreacting? If not, who would I actually switch to at this size (S-corp $900K revenue)?”
Read the response context

…th looking at for your size in NYC:** - **Gettry Marcus** – strong mid-market S-corp and closely held business work - **Grassi & Co.** – well-regarded for owner-operated businesses in the $500K–$5M range - **Anchin, Block & Anchin** – known for entrepreneurial clients, very responsive reputation - **EisnerAmper** – slightly larger, but has a dedicated small business division - **Citrin Cooperman** – good for S-corps …

#10

KPMG Personal Financial Services

Named in 35 of 1,128 eligible responses (3.1%); named by 4 of 4 assistant families.

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Gemini Situation Listed #2 in this answer

Question put to the assistant

“W-2 employee in New York City, employer HQ'd in California. I actually worked from three states last year for stretches — my parents' place in Ohio, a beach rental in NC, plus home. Employer only withheld for CA. I know this is a mess. Who's actually good with multi-state W-2 apportionment for remote workers?”
Claude Constraints Listed #2 in this answer

Question put to the assistant

“I live in Mexico City most of the year but my legal domicile is still New York City — I keep a mailing address there and vote there. Also have some Mexican rental income and a US W-2 from remote work. Who's actually good with US/Mexico cross-border individual returns from that market?”
ChatGPT Advice Listed #2 in this answer

Question put to the assistant

“I feel guilty. My CPA in New York City has done my returns for 9 years, we're on a first-name basis. But my business has grown and I think I need someone more sophisticated. Is it wrong to leave over that? How do people actually handle the switch?”

Top firm response rate

6.3%

Responses naming the #1 firm

Top 3 mention share

5.8%

Share of all firm-response mentions

Top 10 mention share

15.3%

Share of all firm-response mentions

HHI concentration

0.4

Sum of squared mention shares

Firm × assistant heat map

Each cell is normalized within that assistant: responses naming the firm ÷ eligible responses from that assistant family. Darker cells mean greater within-assistant visibility; raw counts and denominators remain visible.

FirmClaudeChatGPTGeminiPerplexity
#1Braj Aggarwal, CPA, P.C. - Trusted CPA & Accountant in NYC 10.3% 29/282 0.4% 1/282 2.8% 8/282 11.7% 33/282
#2Bench 12.8% 36/282 1.8% 5/282 1.4% 4/282 1.4% 4/282
#3Deloitte Private 2.1% 6/282 5.0% 14/282 7.8% 22/282 1.4% 4/282
#4George Dimov CPA 1.8% 5/282 2.1% 6/282 0.7% 2/282 11.0% 31/282
#5Kruze 4.3% 12/282 3.5% 10/282 3.2% 9/282 3.2% 9/282
#6Nonprofit Accountant New York City 0.0% 0/282 3.9% 11/282 1.4% 4/282 8.9% 25/282
#7Reed Corporation CPA Firm 0.0% 0/282 0.0% 0/282 0.0% 0/282 13.8% 39/282
#8Gary Mehta, CPA, EA : Accountant of New York and Beyond 2.5% 7/282 2.5% 7/282 2.5% 7/282 5.3% 15/282
#9Grassi & Co. 7.8% 22/282 3.2% 9/282 1.1% 3/282 0.4% 1/282
#10KPMG Personal Financial Services 1.1% 3/282 5.3% 15/282 5.3% 15/282 0.7% 2/282
#11Pilot 2.1% 6/282 3.5% 10/282 3.9% 11/282 1.8% 5/282
#12Greenback Tax Services 3.5% 10/282 2.1% 6/282 3.5% 10/282 1.8% 5/282
#13H&R Block 0.0% 0/282 2.1% 6/282 7.8% 22/282 1.1% 3/282
#14PwC Private 0.7% 2/282 4.6% 13/282 4.6% 13/282 0.7% 2/282
#151-800Accountant 7.1% 20/282 0.0% 0/282 0.0% 0/282 1.4% 4/282

Firm × buyer-situation heat map

Counts show eligible current-snapshot responses naming each firm within the ranking-layer conversation-state bucket. They are descriptive counts, not buyer-population estimates.

FirmAdviceCrisisDecisionLearningFollow UpSituationValidationConstraints
#1Braj Aggarwal, CPA, P.C. - Trusted CPA & Accountant in NYC 17 2 9 11 4 4 22 2
#2Bench 3 1 8 9 11 10 7
#3Deloitte Private 5 11 7 8 6 7 2
#4George Dimov CPA 5 4 9 9 4 5 4 4
#5Kruze 1 8 9 15 6 1
#6Nonprofit Accountant New York City 3 2 1 18 7 9
#7Reed Corporation CPA Firm 2 1 12 7 14 2 1
#8Gary Mehta, CPA, EA : Accountant of New York and Beyond 8 1 8 8 4 1 6
#9Grassi & Co. 1 1 14 2 8 7 2
#10KPMG Personal Financial Services 3 4 7 8 6 6 1
#11Pilot 1 2 7 7 15
#12Greenback Tax Services 8 12 8 3
#13H&R Block 4 6 2 13 2 4
#14PwC Private 5 4 6 3 5 7
#151-800Accountant 2 3 4 7 2 6

Comparable month-by-month history

Only independent contract-v2 runs using prompt set v1.0 are eligible. Rebuilt snapshots from the same run are deduplicated, and at most one independent run is shown per month.

Only one independent contract-v2 measurement period exists for this prompt-set version; no trend is claimed.

Data-quality audit

  • Atomic Scan Run
  • Builder Contract V2
  • All Four Assistant Families
  • Canonical Firm Response Deduplication
  • Exact Taxonomy Filter
  • Directory And Geographic Filter
  • Resolved Top Firms

Limitations

  • Atlas measures a designed prompt panel, not population-weighted buyer demand, professional quality, outcomes, or market share.
  • Response mention rates are non-exclusive: one response may name several firms.
  • No refusal-rate or qualitative response classification is published without response-level human coding. Current headline findings use audited aggregate events only.
  • Only one independent contract-v2 measurement period exists for this prompt-set version; no trend is claimed.

2,653

Firms ranked now

3,560

Practitioners ever named

12

Public verticals

26,341

All-time AI responses