Cosmetic Dentistry / New York City
Dr. Michael Gelb
How to read this firm's data
How to read this firm's data
Header tiles
- Rank
- Position among businesses named in the latest scan.
- Mention rate
- The share of eligible AI responses in the current ranking that named the business.
Charts
- Rank trend
- Each dot is one published ranking, newest on the right. A flat line means this firm's rank didn't move.
- Per-AI breakdown
- Responses from each assistant that named this firm.
- By question type
- Mentions grouped by what the buyer was asking.
Practice context for Cosmetic Dentistry · Not yet reviewed
A sourced business description has not been added yet. Assistant mentions alone do not verify the firm's services.
Practice eligibility has not been reviewed for this market. This is unknown, not an exclusion.
Practice evidence and AI measurements are assessed separately. Mentions do not establish suitability.
Market detail: Cosmetic Dentistry · New York City
Position
#234
of 1,157 firms · Oct 11, 2026
Mention rate
0.3%
3 of 1,128 eligible responses
Rank vs mention rate
2 snapshots · 14 days
Rank ranged #114 to #234 · mention rate 0.3%–0.5%
How to read this chart
How to read: each dot is one snapshot. The green line is where this firm ranked among peers on that day. The dashed amber line is the mention rate — the share of AI responses in that snapshot that named this firm at all.
Rank and mention rate use different scales, so the two lines are placed side-by-side, not on top of each other. A firm can hold rank while mention rate drifts (fewer responses named anyone) or improve rank without moving mention rate (peers dropped out).
Research details Historical appearances, assistant counts and question types · all roles, separate from qualified recommendations.
All-time results for this market
Business appeared Jul 10, 2026–Oct 11, 2026
- Responses analyzed
- 8,460
- Responses naming business
- 45
- Historical appearance rate
- 0.5%
- Dates with published rank
- 11
These raw appearance totals cover all retained responses for this city and category, across all question types and roles, including sources and incidental mentions. They are not qualified recommendation counts. Appearance dates show when responses named this business; published rank dates can include repeated use of those responses. Current rank and confidence use the latest dated ranking.
Per-AI breakdown
Counts cover all published Atlas research for this market.
- Claude
- 5 mentions
- ChatGPT
- 18 mentions
- Gemini
- 21 mentions
- Perplexity
- 1 mention
By question type
All-time mentions grouped by the type of question the buyer asked.
- Situation
- 16 mentions
- Decision
- 25 mentions
- Validation
- 1 mention
- Constraints
- 2 mentions
- Follow Up
- 1 mention
Peer firms in New York City cosmetic dentistry
Current ranks and mention rates · Oct 11, 2026 edition.
#1
Dr. Michael Apa
40.2% current mention rate · 4/4 AI
#2
Dr. Marc Lowenberg
35.5% current mention rate · 4/4 AI
#3
Apa Aesthetic
22.5% current mention rate · 4/4 AI
#4
Lowenberg, Lituchy & Kantor
22.2% current mention rate · 4/4 AI
#5
Dr. Brian Kantor
18.1% current mention rate · 4/4 AI
#6
Jonathan B. Levine
15.5% current mention rate · 3/4 AI
#7
NYC Smile Design
8.7% current mention rate · 4/4 AI
#8
Dr. Victoria Veytsman
7.8% current mention rate · 4/4 AI
Unclaimed listing — claim this profile
Atlas created this profile after AI assistants named the business. Claim it to confirm the business details; we'll reply from support@viclaro.app.
Buyer questions and AI answers
Simulated buyer questions from Atlas’s test dataset, paired with AI answers that mentioned this firm or professional. Open to see the questions and what was said.
45 AI answers with recorded context · 0 reviewed in context
Atlas asks AI assistants questions written from the perspective of people seeking services in a particular city and situation. Each example connects a simulated buyer question to an answer that named this firm or professional. A name can appear as a recommendation, a related adviser, a comparison, or even an option the assistant advises against.
A mention does not verify services, eligibility or suitability. Context review explains how the name was used; it does not verify the assistant’s claims. Explore the test questions and methodology.
Simulated buyer question · Cosmetic Dentistry · New York City · Medical I did 18 months of Invisalign at a chain in New York City and my bite is worse than when I started — my canines never tracked. The office keeps saying 'one more... google/gemini-2.5-flash 2026-10-11 15:27:22 How the name appeared: Uncertain Open question and AI answer
What the simulated buyer asked
I did 18 months of Invisalign at a chain in New York City and my bite is worse than when I started — my canines never tracked. The office keeps saying 'one more refinement.' I want a real cosmetic dentist or orthodontist to actually look at this. Who takes over failing Invisalign cases from other offices?
- Dr. David R. C. Cohen (Manhattan Orthodontics): Known for complex orthodontic cases and advanced Invisalign techniques.
- Dr. Michael Gelb (The Gelb Center): Specializes in TMJ and bite issues, often taking on complex cases.
- Dr. Marc Lemchen (Lemchen Salzer Orthodontics): Highly regarded orthodontist with extensive experience in challenging cases.
- Dr. Jacquie Fulop-Goodling (Dr. Jacquie Smiles): Focuses on cosmetic orthodontics and difficult Invisalign treatments.
- Dr. Jennifer Stachel (Jennifer Stachel Orthodontics):…
How to read this mention
The role of this name in the answer is uncertain or has not been reviewed.
Unreviewed contextual evidence; no qualification established.
Market: Cosmetic Dentistry · New York City · Medical
Factual accuracy: unverified · Practice fit: unknown
Context review: unreviewed. This is separate from practice eligibility and ranking.
No source URLs were recorded for this answer.
Simulated buyer question · Cosmetic Dentistry · New York City · Medical Bruxer with worn dentition needing full reconstruction with occlusal work in New York City. This is not an Instagram-veneer case. Who actually rebuilds bites pr... openai/gpt-4o 2026-10-11 14:55:13 How the name appeared: Uncertain Open question and AI answer
What the simulated buyer asked
Bruxer with worn dentition needing full reconstruction with occlusal work in New York City. This is not an Instagram-veneer case. Who actually rebuilds bites properly here — dentists who do bite registration, mounted diagnostic wax-ups, provisionals, and understand the neuromuscular piece? Three names.
- Dr. Michael Gelb - Known for his expertise in TMJ and sleep disorders, focusing on neuromuscular dentistry and bite reconstruction.
- Dr. Lawrence Spindel - Renowned for his comprehensive approach to restorative dentistry, including precise bite registration and occlusal work.
- Dr. John R. Viviani - Specializes in complex full-mouth reconstructions with a strong emphasis on occlusion and functional aesthetics.
How to read this mention
The role of this name in the answer is uncertain or has not been reviewed.
Unreviewed contextual evidence; no qualification established.
Market: Cosmetic Dentistry · New York City · Medical
Factual accuracy: unverified · Practice fit: unknown
Context review: unreviewed. This is separate from practice eligibility and ranking.
No source URLs were recorded for this answer.
Simulated buyer question · Cosmetic Dentistry · New York City · Medical I want a Diamond-tier Invisalign provider in New York City — someone who's done thousands of cases, not their 40th. Adult crowding case, moderate. Who? Names pl... google/gemini-2.5-flash 2026-10-11 14:50:34 How the name appeared: Uncertain Open question and AI answer
What the simulated buyer asked
I want a Diamond-tier Invisalign provider in New York City — someone who's done thousands of cases, not their 40th. Adult crowding case, moderate. Who? Names please.
- Dr. Michael Gelb (Gelb Orthodontics): VIP: Diamond Plus provider, extensive experience with complex adult cases and TMJ.
- Dr. David Amram (Amram & Nunez Orthodontics): VIP: Diamond Plus provider, known for high volume of successful adult Invisalign treatments.
- Dr. Janet Stoess-Allen (Park Avenue Orthodontics): VIP: Diamond Plus provider, specializes in adult orthodontics and complex Invisalign cases.
- Dr. George Pliakas (Pliakas Orthodontics): VIP: Diamond Plus provider, very high volume practice with significant adult Invis…
How to read this mention
The role of this name in the answer is uncertain or has not been reviewed.
Unreviewed contextual evidence; no qualification established.
Market: Cosmetic Dentistry · New York City · Medical
Factual accuracy: unverified · Practice fit: unknown
Context review: unreviewed. This is separate from practice eligibility and ranking.
No source URLs were recorded for this answer.
Selected examples from the test dataset are shown here. Excerpts show part of an answer; full response records remain part of the audit. Each market has its own question set and sample, so these examples do not establish an overall rank.
Field notes on reading these rankings
Turn this ranking into a decision.
Get the complete competitive gap, the public evidence behind it, and the three changes worth testing first.
Request the competitive brief →