Research · methodology · verticals

Resources

Research papers, methodology disclosures, and the live Viclaro Atlas verticals — public rankings of how ChatGPT, Claude, Gemini, and Perplexity recommend businesses in each category.

Research & methodology

Construct-validity study · June 2026

What we measure when we say "AI cites your firm"

Same five NYC divorce firms, four LLM providers, one week — two prompt shapes produced a 37-percentage-point swing in citation rate for the same brand. A study of construct validity in AI citation auditing, and the four hidden parameters that silently determine the answer.

5 firms · 4 LLMs · 120 measurements per shape · 95% CI ±9pp

White paper · June 2026

How AI Recommends NYC Divorce Attorneys

A methodology + findings report from 200 LLM scans across ChatGPT, Claude, Gemini, and Perplexity. Reproducible methodology, full rankings with 95% confidence intervals, and the structural patterns separating cited firms from invisible ones.

~3,500 words · 25 buyer prompts × 4 LLMs × 2 samples · 7 consensus-tier firms identified

Methodology

Viclaro Atlas Methodology

Full disclosure of sampling design, statistical methods, confidence intervals, intent buckets, and versioning. Every active prompt set published. Reproducibility by design.

Field notes

All blog posts

Atlas findings · Jul 8, 2026

What We Learned Asking ChatGPT to Recommend NYC Divorce Lawyers

AI recommendation behavior is measurable, but it does not look like a Google results page. The firms assistants name are the firms whose public pages give them enough specific language to reuse.

6 min read

AI search strategy · Jul 8, 2026

Why Your Law Firm Can Rank in Google and Still Be Invisible to ChatGPT

Google rankings reward pages built for keywords. AI recommendations reward pages that answer a buyer situation clearly enough to be reused in an answer.

7 min read

Prompt strategy · Jul 8, 2026

The Difference Between SEO Keywords and AI Buyer Questions

Keywords describe categories. Buyer questions describe situations. AI assistants respond to the second shape more often than most websites are written for.

6 min read

Methodology · Jul 8, 2026

How Viclaro Atlas Measures AI Recommendations

Atlas is a public record of recommendation behavior: the prompts asked, the assistants tested, the firms named, and the uncertainty around each rank.

7 min read

Website fixes · Jul 8, 2026

What to Put on Your Website So AI Can Recommend Your Firm

AI assistants need quotable, specific, well-structured evidence. Most firms do not need more pages first. They need clearer answer blocks on the pages buyers and crawlers already hit.

7 min read

Personal injury · Jul 8, 2026

How AI Assistants Recommend Personal Injury Lawyers

Personal injury prompts are high-intent, urgent, and fact-heavy. AI assistants need pages that connect injury type, location, next step, and trust signals without overclaiming.

6 min read