Estate Planning · New York City
McLaughlin & Stern LLP
How to read this firm's data
How to read this firm's data
Header tiles
- Rank
- Position among businesses named in the latest scan.
- Mention rate
- The share of eligible AI responses in the current ranking that named the business.
- Assistants, all time
- How many of the four AI assistants named this business.
Charts
- Rank trend
- Each dot is one published ranking, newest on the right. A flat line means this firm's rank didn't move.
- Per-AI breakdown
- Responses from each assistant that named this firm.
- By question type
- Mentions grouped by what the buyer was asking.
Unclaimed listing — claim this profile
Atlas created this profile after AI assistants named the business. Claim it to confirm the business details; we'll reply from support@viclaro.app.
Position
#2
latest snapshot only — 1,277 firms cited this week
Lifetime rank: #2 of 3,537
Mention rate
11.2%
latest snapshot only — 126 of 1,128 eligible responses
Lifetime rate: 9.9% · 778 of 7,870 eligible responses
Assistants, all time
4/4
Rank vs mention rate
4 snapshots · 25 days
Rank #2 — unchanged across the window · mention rate 11.1%–12.1%
How to read: each dot is one snapshot. The green line is where this firm ranked among peers on that day. The dashed amber line is the mention rate — the share of AI responses in that snapshot that named this firm at all.
Rank and mention rate use different scales, so the two lines are placed side-by-side, not on top of each other. A firm can hold rank while mention rate drifts (fewer responses named anyone) or improve rank without moving mention rate (peers dropped out).
Per-AI breakdown
Counts cover all published Atlas research for this market.
Claude
all published runs
7
mentions
ChatGPT
all published runs
222
mentions
Gemini
all published runs
708
mentions
Perplexity
all published runs
99
mentions
By question type
All-time mentions grouped by the type of question the buyer asked.
Measurement window
All-time results for this market
Observed Jul 13, 2026–Sep 30, 2026
Responses analyzed
10,126
Responses naming business
1,036
Lifetime mention rate
10.2%
Ranked snapshots
4
These totals cover all analyzed responses for this city and category. Current rank and confidence use the latest dated ranking.
Peer firms in New York City estate planning
Other firms ChatGPT, Claude, Gemini, and Perplexity name in this category. Ranks and mention rates below are from the Sep 22, 2026 edition — directly comparable to the "Mention rate, this edition" number above.
#1
Greenberg Traurig, LLP
13.0% current mention rate · 4/4 AI
#3
Farrell Fritz
10.5% current mention rate · 4/4 AI
#4
Katten Muchin Rosenman LLP
9.8% current mention rate · 4/4 AI
#5
Patterson Belknap Webb & Tyler LLP
9.7% current mention rate · 4/4 AI
#6
Milbank LLP
8.6% current mention rate · 4/4 AI
#7
Pierro, Connor & Strauss, LLC
8.6% current mention rate · 4/4 AI
#8
Sullivan & Cromwell LLP
7.1% current mention rate · 4/4 AI
#9
Proskauer
7.1% current mention rate · 4/4 AI
Field notes on reading these rankings
All notes →Why Your Law Firm Can Rank in Google and Still Be Invisible to ChatGPT
Google rankings reward pages built for keywords. AI recommendations reward pages that answer a buyer situation clearly enough to be reused in an answer.
How to Read AI Search Rankings (Beyond Vanity Metrics)
AI search rankings measure how often assistants like ChatGPT, Claude, Gemini, and Perplexity name a business when a buyer asks who to hire. Read for share of vo...
How to Write Content That AI Assistants Actually Cite
Content that AI assistants cite looks different from content designed for humans or Google. It answers the buyer's exact question in a single quotable sentence,...
Turn this ranking into a decision.
Get the complete competitive gap, the public evidence behind it, and the three changes worth testing first.
Request the competitive brief →